Happy New Year - finally!!

Why finally you ask?? Because I have been woefully tardy on updating our blog, but I do have good intentions of keeping it more up to date this year! (New Year resolutions and all that!)
We have already had a busy start to the year at Ochre HQ - the Clearance sale has been going great guns, and it is great to start seeing some empty space on the store shelves. Just in time as our new addition to our British Collection, Katie is arriving shortly. We had a great photo shoot with our photographer pal Rachel Spivey just before Christmas.(a sneaky peak at one of the new images below). It was a lovely clear day, which gave our images a beautiful winter light. We have been laying out our new brochure, and trying a few new things in there to give it a revamp.
We are also working on giving our newsletter a fresh look and have a new feature that we are very excited about starting in February. More on that in a later blog.
Our annual trip to the Spring fair is only a few weeks away as well - and we have been updating our stand ready for the wholesale crowd. So as you can read, although we've been quiet we certainly haven't been putting our feet up, it's full steam ahead here ready for an exciting year at Ochre And Ocre!

Isabella & Madelaine Launch

 

 Our new British collection was really well received at the Spring Fair at the NEC last week. It was a wholesale event, but it was great to get feedback from other retailers. Isabella the blue design was the most popular, and people were loving the fact that it wasn't yet another ditsy floral. The greyed off colourways were also loved - both in the Sage Green and Campden Blue.  

We can't wait to get the new collection online - the stock is due to arrive in 2 weeks time. It's really exciting that some really lovely stores up & down the UK will also be carrying our range.

It's funny which items attract the most interest, and our new peg bag was really popular. 

No time to rest between shows - Ochre And Ocre are taking part in the Country Living Spring Fair in a few weeks time, so we need to plan our new stand layout, and work out how we are going to fit all of our stock onto a small site. We are there under the WIRE umbrella again, (Women In Rural Enterprise). Jo Verity is also taking a stand there for the first time. Watch out for our March newsletter - we will be giving away some free tickets to the fair.

Knobs and Whistles

Image by waferboard via Flickr

Our first big wholesale show is fast approaching - and despite having attended it for over 15 years as a Buyer, being on the other side fills me with nervous anticipation!
We were very excited when our giant backdrops arrived this week, which will form part of our stand. Using images of the Fired Earth kitchens taken by Rachel Spivey, the full size kitchens look really impressive.
One of my important jobs this week was knob buying, (no jokes please!), as we want to make the 2D image 3D. Now I can't take any of the credit for this cunning plan, but our thanks do go to Jo Verity, who before she became jewelery and homewares designer she was a visual merchandiser, and so has a brilliant eye for all things display. (Her stands at shows are always works of art).
With the knobs duly purchased and matchpot paint to paint the knobs we tried to mock up the layout for the show.
Our hall temporarily became exhibition space, with tape and rulers marking out the space. I filled up the hall with mannequins, small tables, and all our other props, and I am relieved to say it seems to be coming together. Unfortunately / and fortunately a phonecall from the estate agents requesting a viewing of our house cut short the pre run, and I had to lug all the props back into the store. There followed a period of Monica like madness where I hoovered, dusted and polished and titivated the house in readiness for the viewing.
But I think we are nearly there; the invitations have gone out, the samples are nearly ready, so I just need to get busy with the velcro and knobs!