I went to the Natural & Organic show today at Olympia. I had been hoping to find some new companies to work with, on joint products for Ochre & Ocre. Unfortunately the show was mainly food or cosmetic based. I came across one company who were doing skincare from herbs they were growing themselves in Eardisley - only 5 miles from where I used to live.(Herbfarmacy) I always find it really interesting when you come across these little businesses that have started up in really rural locations. It kind of gives me hope that I can make Ochres work.
I went for a wander down Kensington High Street after - as I have been to The Wholefood Market in New York, but had not seen the one in the old Barkers store. It was really impressive, a shrine to all things organic and natural - but unfortunately it was also what is so wrong with some organic companies - it was really pricey, helping reaffirm peoples suspicions that organic costs more. When I did the costing on Ochres I deliberately pitched our range against non organic lines, but of a similar quality, as I don't feel you should pay more just because of a label.
I came away from my day in town, not feeling that inspired but resolving to relook at the business and marketing plan, and to refocus on our direction, as the lack of competition is something we need to shout about.
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