Tuesday 24 November 2009

The big one!





After weeks of build up - D Day finally arrived. Paul and I travelled up in two cars - pulled into the lorry park in amongst the white vans and lorries, and the feeling of being an imposter started to niggle...
We unloaded our collection of boxes(smart see through plastic), shelving, (Ikea ok not so posh), and carrier and bin bags, (ok maybe this is where I was really letting the side down).
All around us professional display companies were erecting purpose built stands for their customers. Meanwhile I was balancing on the stool to hang some pictures and branding, whilst Paul nipped to B & Q to get some chipboard, as we had miscalculated the dimensions!
Chipboard in place - table cloths draped, and table laid, we certainly had colour. We could have done with more space - but with the stand cost already giving me nightmares, we had to make do with what we had.
Opposite us the Jamie at Home team were sitting around chatting, as someone else had built their stand, but more promising was the forklift truck making its way to the Moet stand opposite.
From a distance we look like a real company - the proof as always will be in the sales!

Thursday 19 November 2009

Insider Secrets

ChristmasImage via Wikipedia
One of the best things about doing so many Christmas shows is that you get to do your Christmas shopping in work time - and you can get something unique, often handmade, and not available on the high street.
So I thought I ought to share a few more of the lovely stalls I have come across recently.
A surprise one I came across whilst at Upper Rissington last week was Herb Farmacy. I say surprise, as they are actually from my home area, and I never knew they were there when I was growing up in Herefordshire.
They had a really lovely range of Organic skin care, made using herbs they've grown on their farm in Eardisley. They all smell lovely  - I may have purchased a few stocking fillers!
Again on an Organic theme, I met Plush chocolates at Ettington last week - they make delicious Fairtrade chocolates in Warwickshire.
Their website is not yet up and running - but one to keep an eye out for is Pandora Rose - beautiful flowing dresses - as my friends know I love a pretty dress!
Another site for pretty, and unique clothing is Linen Lawn. They had a stand at the Country Living show last week - Liberty esque prints in a soft cotton - and cute little blouses. 
I met quite a few local businesses at Northleach over the weekend - I know I've mentioned Naked Soap before, but its well worth trying to catch up with them at a show, as they have some great Crimbo pressie ideas - the Epsom Bath salts smell divine.
The Cotswold Ice Cream Company may not be top of your shopping list - but ice cream does go beautifully with Christmas pud!
If you are looking for inspiration for the smaller people in your family - check out Keke Interiors.
With more shows still to do, I'm sure I'll come across a few more gems over the next few weeks - I'll keep you posted.

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Tuesday 10 November 2009

A Select Gathering


































It was a select gathering of stalls at last nights Christmas Shopping Evening, at The Red Lion, Stiffords Bridge, near Malvern.
It was the first time I had been in The Red Lion, and I was struck by what a welcoming feel the pub had; recently refurbished following the awful floods, it still had the character of a country pub.
Judging by the spread put on by Sally, the landlady, it is definately a pub worth trying out for their food. Sally has a loyal following amongst her regulars, many of whom turned up last night.
Ochre And Ocre were there with Elaine from Glass On Glass, and Jo Verity, of Jo Verity Designs. We were there for a fundraising shopping evening in aid of Breast Cancer Haven. There were some fabulous prizes in the prize draw, as well as a gift wrapping service, with all proceeds going to the charity.
Our Honey Hand Lotion and Beeswax Terracotta pots were the most popular buys - both really good value, and unique gift ideas.

Shows are hard work - aside from lugging boxes of textiles and shelving around, its hard on your feet standing for several hours, and trying to get that balance with customer service.
Despite having training years at Fosters Menswear years ago, for my very first job, straight out of uni and wet behind the ears; when it comes to selling your own product it is quite hard. Selling a man and outfit is relatively simple - you can be fairly certain if he's in the shop he is intending to buy, unlike women who will surf the high street for that elusive item, and are still likely to go home empty handed.
The other advantage selling to men is that they are usually grateful for any help or advice, so you just need to establish the budget, the event, and putting together an outfit was relatively simple.
I find fairs and shows with Ochre And Ocre a completely different matter - spare a thought for the stall holder next time they ask if you want any help...I've had some sneering, curt rebukes, and more often or not been completely ignored. Often you feel invisible stood behind your stall. Yes, the customer is always right, but we can make the shopping experience more interesting if we can explain the provenance of the item. I hate hard sell myself, so would never do it to anybody else, but I do like to hear about the maker of the product, or what it is made from.
So I am currently steeling myself for our next Christmas Fair - and how to sell our products in the best way possible. After every fair thinking how can I improve my display? Get the message across about the provenance of the product without bombarding with signage. And gritting my teeth for the sneerers!
Personally I love shopping at small gift fairs, because you can pick up really unique gifts, often direct from the designer / maker, and support other small businesses.
So next time you are wandering around a show, why not smile at the stall holders? You might even get a discount!