Monday, 24 January 2011

January Blues..and Red's, Greens and Ochres

Our first ever January sale is over, and now it's onwards and upwards with 2011. There is a lot of forward planning this month; we have our Wholesale show in two weeks time at the NEC, where we will be showing our new colourways in the British Collection. Followed a few weeks later by the Country Living Spring Fair; a lovely show where it is hard not to spend all your takings!
I always get excited about new additions to the range, and I can't wait to see the first reaction to the Isabella Red and Madelaine Ochre. The Country Living Fair will be the first time I get a face to face real punter reaction, as the trade show buyers tend to be planning ahead, for the Autumn season.
We have been putting the finishing touches to our new brochure, with help from the very talented Lindsey Joyce. I tend to put together a very rough mock up of how I want each page to look, along with the text and pics, and Lindsey somehow manages to turn it into a professional looking brochure.
In preparation for the launch of the new colourways, I've also started to make Lavender Hearts in the new colourways. As boredom tends to set in quite quickly, I try to batch the tasks - spending a few hours one day cutting them out, sewing on the brand label another day, and so on, until it's time for the final stuff and stitch. A lovely fragrant job, which I tend to do sat in front of the tv at night, aided and abetted by Mr Ochre!
Right - it's swatch cards next, a night ahead of me of double sided sticky tape and piles of swatched fabric. 

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