Wednesday, 24 June 2009

The Future of Retail

BBC iPlayerImage via Wikipedia

Not sure if any of you watched the Money Programme last night with Mary Portas - you still have chance to catch it on iplayer.

For the past ten years, the British have shopped till they dropped. Now recession is threatening the nation's favourite pastime, and one of its biggest industries. It is the latest blow for many of Britain's beleaguered high streets.

Retail guru Mary Portas tried to discover why boom towns are becoming bust towns, and what can be done to stop the extraordinary number of shop closures around Britain. Can anything be done to keep tills ringing and high streets alive?

It was interesting if slightly depressing programme for someone involved in retail,as even the die hard shopaholic was cutting back on her spending.
You wonder what will happen to our High Streets - and closer to home for me - will sales start to pick up on online with our Organic and Natural Homewares?
For shops on a high street you can put on special events - pamper your customers and give them good sales advice. For a website based company, although you have the advantage of being open 24/7 - and no rent, you are relying on people finding your site online.

It has got me thinking about what is unique about our product range - and certainly from listening to 100's of potential customers at the shows over the last few weeks one of our key strengths is that we do good quality table cloths in XL sizes. (Our 230 x 350 cloth is huge!).
The other thing everyone said alot was how good the make up and fabric quality was -but that is a hard claim to make online when nobody can see your products. How I get this message across will be one of our biggest challenges.

I'm interested to know what you think?

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